A/B Testing Significance Calculator

Did that button color change actually improve your conversions?

Are you wondering if a design or copy change impacted your sales? Enter your visitor and conversion numbers below to find out. The significance calculator will tell you if a variation increased your sales, and how much by.

  • A

    Final Url

    Headline 1

    Headline 2

    Path

    / /

    Description

    Impressions

    Clicks

    Conversions

    Cost

    Average Position

    CTR

    Cost Per Conversion

    Avg Cost Per Click

    Conversion Rate

  • B

    Final Url

    Headline 1

    Headline 2

    Path

    / /

    Description

    Impressions

    Clicks

    Conversions

    Cost

    Average Position

    CTR

    Cost Per Conversion

    Avg Cost Per Click

    Conversion Rate

Start-End Date

Comment

Save the Result

CTR Significance

Test "B" converted 34% better than Test "A". I am 99% certain that the changes in Test "B" will improve your conversion rate.

Your A/B test is statistically significant!

Conversion Rate Significance

Test "B" converted 34% better than Test "A". I am 99% certain that the changes in Test "B" will improve your conversion rate.

Your A/B test is statistically significant!